Selected work · Theme 07
Shape Places & Destinations
Masterplanning + Urban Design + Public Realm
Great venues are part of something larger.
A successful venue does not end at the building line. We shape arrival, movement, public realm and the relationship between venues, landscape, transport and community to create places people choose to return to.
NEOM The Line
Advisory and design work within NEOM’s The Line, the 170-kilometre linear city development redefining urban life in northwest Saudi Arabia. Smartform’s contribution focuses on the entertainment district and the venues that will anchor public life at unprecedented scale.
Jeddah Masterplan
Strategic masterplanning for a major waterfront destination in Jeddah, integrating sport, entertainment and public realm with the city’s Red Sea setting. The plan establishes a framework of precincts, venues and connections able to stage global events and everyday life simultaneously.
Qiddiya Esports Gaming Precinct
A large-scale esports and gaming precinct forming part of Qiddiya’s “City of Play” vision, integrating multiple venues including the Fortress Arena, Large 3D Arena (Dragon Eye), AR Stage, Grassroots Stage, and Mini Arenas. The project establishes a scalable network of tech-enabled venues with capacities ranging from 360 to 5,000 seats, designed to support global esports events and year-round entertainment activation.
Gulf of Aqaba
Destination and venue design within the Gulf of Aqaba development on Saudi Arabia’s northwest coast, where luxury hospitality meets a dramatic desert-and-sea landscape. The work explores how entertainment architecture can sit lightly within a sensitive natural setting.
Alula Stadium
A conceptual stadium design set within the unique desert landscape of AlUla, exploring the integration of a large-scale sports venue with its natural topography. The design adopts a bowl configuration with continuous seating tiers, responding to both spectator visibility and site constraints.
Haymarket Roundabout
Haymarket Square is a new central space for the benefit of the Melbourne Biomedical Precinct.
Continue